Subee’s Organic is a company rooted in heritage, expertise, and knowledge. Our Founder, Mr. Muhammad Afzaal, started this with a vision to make natural potions, aka oils, more accessible to people and give people more confidence in their quality. He found a gap: accessing rarer, more expensive oils often meant finding shops known for their quality; he wanted to make this easier for the people who know what they are looking for, and just like that, Subee’s Organic was born.

Subee’s Organic started from a place that has been famous for its herbs and dry goods for decades, Naya Bazaar, Lohari Gate from Walled City of Lahore. Going back to the late 1990s and early 2000s, Afzaal was a simple employee working at a small oil shop in Pappar Mandi, learning an experience which would eventually shape his own business. Later in 2005, he started his own shop under the name of New Punjab Chemicals and Oils (NPCO), which is the parent company of Subee’s Organic. This was a small shop adjacent to Nevin Masjid. Over the years, the business began to flourish, eventually expanding into wholesale and making a name for itself in the market.

In 2023, he decided to make their retail sale have a different platform, so if you want to buy in bulk, you would get it from NPCO, and if you want a single bottle, get it from Subee’s Organic. This business went through several managers and stood the test of time, although it lost most of its data and reviews from previous managers; yet it continued to survive. Today, Subee’s Organic is completely managed by his daughter, Maniha Afzaal, who is currently studying Pharm. D. With her passion for her father’s work and her own background in pharmacy, she continues to take Subee’s forward while managing the brand and serving its customers.

Now, another point to add: what exactly Subee’s means, well, it is his third daughter’s name, Subee, basically a nickname. So whenever you buy, you buy from a family running this wholeheartedly and with a whole lot of love in every parcel.

We are grateful to every person who chooses us, trusts us, and becomes a part of our journey.

Maniha Afzaal
Manager, Subee’s Organic